Our Vision

A community where sport plays an intrinsic role in the mental, physical and social health of the young people in it.

Our Mission

To embed sport into all aspects of the lives of our young people to help them be the best versions of themselves.


Inspire Sport

We provide the highest level of sports coaching, physical wellbeing sessions and innovative positive experiences to get more people, more active.

Engage People

We support all people in all circumstances to take part in regular activity, personal development and mental wellbeing.

Empower Communities

We build the range of opportunities that local communities can have to be more active, more socially cohesive and stronger together.

Our Strategy for 2023-2028

The Inspire Group – Forward Together

An Idea in Action – Our Impact Report 2023

Impact Report 2023


Our Partners

Walsall Council


West Midlands Police & Crime Commissioner

Puma Teamwear


Active Black Country

Persimmon Homes

AOC Sport

Aston Business School

The FA

Birmingham 2022